The New Think Creater

  1. "

    日経に出てたんだけど、2009年7-9月に１世帯が雑誌に支出した金額が1129円だそうだ（総務省調査）。

    ――つまり１か月あたり376円。

    これを読んで私は、ちびまる子並にタテセンが入ったよ（笑）。

    早い話、月１冊買うか買わないかくらいという話だろ、このレベルだと。しかも恐ろしいのが、これが「ひとりあたり」でなく「１世帯あたり」ということ。１世帯平均３人とすれば、ひとりに直せば「３か月に１冊」って話じゃん。

    2009年の雑誌販売部数は前年比-6.9％と急落したけど、それが良くわかる話。ちなみに販売金額は-3.9％。つまり１冊あたりの単価が上がってるわけで、おそらくだが宝島などの付録効果だろう。それでもカバーできてないのが悲惨だが。。。

    "
    編集者の日々の泡:１世帯あたり月の雑誌購入額「376円」の「衝撃」、業界に走る！ (via katoyuu) (via burnworks)
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